About us

FIRSTFROST STORE is a fashion concept store based in Melbourne, Australia. Established in 2021, by 'embracing' the worldwide emerging designers, we are aimed to seek and develop a new dimension of fashion to our audiences. In this world which exists full of uncertainties, chaos and so-called 'trends', our visionary goal is to be the accompany with our audiences in discovering a new channel to identify our own uniqueness from these chaotic surroundings.